Procter & Gamble Go for Growth as the recession ends

P&G are one of the largest consumer goods firms in the UK. Emerging with secure finances from the recession has allowed them to launch an aggressive marketing strategy in an attempt to increase market share in it's key markets.

http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/7575115/Procter-and-Gamble-to-raise-ad-spend.html

Points to consider for higher level analysis and evaluation

• What market structure do they compete in?
• How would this affect their chances of success in this strategy?
• What else could they consider?