Invest to succeed...

This article looks at how a firm can use its relative strength in a recession to bolster its market position.

http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article7036976.ece

• The firm is owned by Associated British Foods (ABF). What does this suggest about risk management within its owners?
• How would this help it meet the challenges in a recession?