The sexualisation of girls is an ethical issue. Primark has withdrawn their padded bikini tops aimed at seven year olds. They were accused by thhe Children's Society of "premature sexualisation" and "unprincipled advertising" that is damaging to children's well-being.
The firm's PR department have rushed to mitigate the damage with the statement that "Primark will donate all the profits made from this product line to a children's charity, and apologises to customers for any offence caused."
Details here:
http://news.bbc.co.uk/1/hi/uk/8619329.stm
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