With Wimbledon five weeks away, drinks supplier has chosen an interesting time to shrink the size of their Orange and Lemon Barley Water lines. Quantities have slipped to 850ml. I don't know if the price shrank to 85%, what do you think?
This is not the only drinks supplier to engaging in this cost reducing strategy as Copella have done the same with their line of premium apple juice.
What links Robinson's Barley Water with Copella? The are both attached to PepsiCo, either owned in the case of Copella (via Tropicana) or as a distributing partnership.
What are the cost and environmental implications for smaller pack sizes?
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