Down-Sizing - in a bottle (1L to 850ml) Part 2

I asked Robinsons/Britvic about the downsizing and here is there response:

We have redesigned the Barley Water bottle in an attractive 'heritage' PET format in celebration of Robinsons 75th year at Wimbledon. We have not made any changes to the Barley Water product itself although we are always exploring ways of making our products taste even better than they do already.

As you are aware we have moved from 1L to 850 ml which provides 17 servings per bottle. We have made this change to deliver a uniform serve size across our 'added-value' squash range (which includes Robinsons be Natural & Robinsons Select a new product).

Per litre Robinsons Barley Water has increased in price. This is due to the ever increasing costs of ingredients and manufacturing. Despite these and other cost pressures, we have frozen our manufactures recommended selling price (MRSP) on Barley Water at £1.59. However Britvic is also significantly increasing the promotional investment in Barley Water. This means that the brand will be discounted more often in-store, with price reductions occurring later in the year depending on the retailer.

So they have shrunk the bottle size by 15% and frozen the MRSP, that's a 15% rise in price then! They promise the higher price will subsidise more special offers - no prizes for spotting that these will be later in the year, not near Wimbledon when the PR will be at a maximum.