Wednesday, 28 April 2010

Starbucks strategy and growth

Coffee Shops thrive through the recession

http://www.tutor2u.net/blog/index.php/business-studies/comments/starbucks-the-famous-strategic-change-memo-from-2007/

http://news.sky.com/skynews/Home/Business/Starbucks-Plans-To-Open-New-Stores-In-Uk-And-Ireland-As-Profits-Rise/Article/201004415613030

And for the visual learners: http://news.bbc.co.uk/1/hi/business/8334993.stm

Interesting suggestion that customers may be trading down from other lunchtime or business venues

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